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Journelle

 A series of curved, curtain-like display units define different product zones within a high-end lingerie store in Manhattan.

  • 2011
  • Manhattan, New York , U.S.A

Process

In this store design a curved geometry is applied to every scale of the design: from the bent-glass corner window with its fluted concrete knee-wall; to the curved cabinets with undulating laminated-timber panels; to the layers of curtains in the changing rooms and the rippled frit pattern on the windows.

The geometry softens the rigid materials required for the high-traffic store, creating a sensuous space, reminiscent of a grand boudoir.

By raising the ceiling heights and maximising natural light through the generous corner window we created a bright, airy store, appropriate to the brand’s new location on the Upper East Side.