The facade relates to the linearity of the plan. It is mostly made of white opaque glass except for a strip of transparent glass that is aligned on the same axis as the display cabinet. This axis is emphasised by the cables supporting the display case which also serve to frame the view. From the street children and adults will view the store differently. The adult will see the display from above and observe the collections disappearing into the space beyond (as a result of the miror). The child on the other hand will look directly into the plexiglass cases and be entirely immersed in a world of cookies.

The interior aims to be minimalist in order to maximize the cookie as an object in its own right. The collections are displayed in a similar way to an exhibition creating a sense of uniqueness to each one. They are laid out on brass trays which appear to be floating within plexiglass boxes. In turn these boxes are also suspended by brass rods or cables. Below a concrete floor serves as a contrast to the luxuriousness of the boxes and brass. The wall opposite the street facade is a dramatic red aimed to give some warmth to the space and also create a sense of theatricality. It is as if two curtains were opening to the space beyond through which the never ending cookie display continues.

The concept is to generate both the plan and facade through “cookie cutter” extrusions. Inside, the “cookie cutters” form display cabinets that fit together to form a distinctive and eye-catching jigsaw pattern. This geometry could be modified to integrate with the overall branding of the CookieBar.

The cutter pattern is applied to the facade as an ornate metal framework, filled with glass panels. Most of the glass is translucent but some panels are transparent to reveal cookies on display and glimpses of customers inside. the bold pattern is distinctive and eye-catching from the street.