In 2011 we fitted out a lingerie shop in Manhattan for emerging brand, Journelle. We flooded the shop with natural light by removing the suspended ceiling and replacing the shop window with low-iron clear glass. Curved white joinery and translucent curtains created light, soft and sensuous spaces inside.
Project
Team
“A thoughtfully designed store that features all things lingerie.”
NY Mag
In this store design a curved geometry is applied to every scale of the design: from the bent-glass corner window with its fluted concrete knee-wall; to the curved cabinets with undulating laminated-timber panels; to the layers of curtains in the changing rooms and the rippled frit pattern on the windows.
The geometry softens the rigid materials required for the high-traffic store, creating a sensuous space, reminiscent of a grand boudoir.
By raising the ceiling heights and maximising natural light through the generous corner window we created a bright, airy store, appropriate to the brand’s new location on the Upper East Side.